• My Role: Digital Producer
• Project Type: Interactive Touchscreen
• Project Components: UI/UX Design, Game Engine Development, CGI, Copywriting, Motion Graphics, & Video Editing

It was a necessity for CNH to have an engaging way of debuting its four different brands' latest flagship tractors, industry innovations, accomplishments in sustainability, advancements in productivity, & visions for the future within its Innovation Center. I led the digital production of the Brand Exploration Experience that immersed customers in the stories & initiatives of the four CNH brands. The adjacent LED video walls, interactive touchscreen table, & illuminated 3D printed buildings of the Brand Exploration Experience functioned synchronously to deliver impactful custom content for each CNH brand in an unforgettable manner.