• My Role: Digital Producer
• Project Type: Augmented Reality
• Project Components: UI/UX Design, Game Engine Development, Copywriting, CGI, & Motion Graphics

The RAM Truck boasts superior strength, unrivaled luxury, advanced technology, & uncompromising capability. All of these were core attributes that Stellantis strived to showcase to consumers at national ride & drive events in an effort to promote the RAM Truck. I was accountable for orchestrating the digital production of the Augmented Reality experience that consumers interacted with to uncover the RAM Truck's unique features & the components that comprised them. Consumers augmented reality by aiming iPad tablets at the wall-sized graphic of the RAM Truck, bringing it to life on their iPad screens through rotational movements, overlaying vehicle parts, illustrative motion graphics, & key messaging copy.